What was the goal?

A neuropsychological spin-off from a Switzerland university has developed a product for neuropsychological evaluations and was bringing it to the market. However, it was unclear, how clinical evaluation process is built in real-world scenarios.

They partnered with B5 Researched to validate Problem-Solution fit and Product-Market fit and attract early adopters.

Solution:

1. Competitive Intelligence. We've analyzed dozens of providers of neuropsychological evaluations and compared their product lines, pricing and distribution models.
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2. Reimbursement research. How a solution can be purchased? Will insurance compensate for it and how? How piloting with an insurance might look like? To answer for those questions and more, we've mapped the reimbursement process for the psychological field, down to CPT codes in US and DRG/GoÄ codes in Germany.
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3. Clinical Outreach. We've established discussions with Clinic Owners, Neurologists, Psychologists, Psychometricians.
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4. Partnerships & Negotiations. Through early discussions, we've identified first opinion leaders and users, that were interested in the product.

Results:

The collaboration with B5 Research brought industry-proven insights essential for Market Entry:

1. Reimbursement pathways, delivered in the form of
   - Report, covering neuropsychological frameworks of reimbursement for both US and Germany, quantitative data on reimbursable amounts and clinicians-derived anonymized examples of billed to insurances data.
   - Competitive analysis, describing dominant market players, their product portolios, business and distribution models, features and pricing.
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2. Validated Market Needs and Acquired Promoters, delivered in the form of
   - 10 interviews with clinical neuropsychologists and 2 acquired Opinion Leaders, highlighting key market needs, hands-on comparison of neuropsychological evaluations in US and Germany healthcare systems and channels for MVP promotion.
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3. Actionable Go-2-Market Strategy, delivered in the form of
   - 1-year roadmap spanned across 8areas leading to product launch and incorporation, established OKRs for each area, quantitative data for clinical business case development

Summing up

With B5 Research’s structured approach and deep market knowledge, the neuropsychological spin-off gained critical clarity on real-world clinical workflows and reimbursement dynamics. By combining competitive intelligence, expert interviews, and reimbursement mapping, we delivered actionable insights that bridged the gap between academic innovation and market environment.