What was the goal?

Customer Way2Win is the leading provider of VR and AR engagement solutions for Pharma, Travel and Retail with cases with Novartis, Sanofi, Bayer. They have developed a product in the new niche and were seeking for target markets outside of EU and US for entry with high ROI potential, low etry barriers and insignificant presence of competitors.

They partnered with B5 Research to conduct an in-depth assessment of two niches in countries in MENA, LATAM and APAC regions.

Solution:

1. Quantitative assessment. We have gathered social and economic data describing industrial context in each country, assessing maturity of several industries and their contribution to GDP, gathered export and import statistics representing market dynamics.
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2. Qualitative assessment. We have analyzed competitor activity in each of 27 countries and measured market entry barriers with a PESTLE framework.
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3. Market potential calculation. We've developed a custom framework to calculate potential of each of 6 short-listed countries and estimated TAM-SAM-SOM in each country.

Results:

The collaboration with B5 Research provided focused assessment of multiple countries, providing crucial knowledge for Market Entry:

1. Quantitative analysis, delivered in the form of
   - comparison of 27 countries fromregions like CIS, MENA, LATAM, EMEA across 15 dimensions requested by customer
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2. Competitive Intelligence, delivered in the form of
   - Startup scouting report, analyzing key competitors from 6 countries, markets of their presence, VCsbacking them, existing features.
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3. Pricing Strategy, delivered in the form of
   - Estimation of market sizes for5 short-listed coutries, challenged and accepted by Board ofDirectors of the customer.  
   - Venture proposal for an Investment Committee, covering product development road map and calculatedassociated costs for personnel and equipment, high-level Go-2-Market strategy.

Summing up

By partnering with B5 Research, the client gained a data-driven, region-specific view of global market opportunities beyond the saturated EU and US territories. The insights delivered not only de-risked international expansion but also laid the foundation for a compelling investment case and a clear go-to-market strategy across high-potential countries in MENA, LATAM, and APAC.